
The Algorithm Does Not Care About You
Don’t Create Content For the Algo You should be creating content for your audience, not the algorithm. It’s one of the biggest whoopsies we see social media pros make. And honestly, we’ve been guilty of it plenty of times too. It feels like a lot of “news” in the social world revolves solely around platform changes and updates. You’re thinking, “Isn’t that literally what this newsletter does? Bunch of hypocrites.” And that’s fair. Have your fun. The thinking is this: you should know what’s happening on the platforms. But in a vacuum, these updates don’t matter. If you spend all your time trying to “hack the algorithm,” you’ll just end up with followers who only care about your trending content. Try selling them your service and let us know how that goes. Or they’ll feel tricked into following you, which is so much worse! Create your content for your audience