Are Brand Accounts Dead?

Are Brand Accounts Dead?

Does Your Audience Care About Your Brand Account? ​Someone sent us this recently​ and it brings up something really important. And we actually kinda agree, but we have a slightly different take: posting like a brand account is dead. Compare brand accounts to creator accounts (or founder accounts, like the Reel references). Brand accounts are usually (but not always): Creator accounts are usually (but not always): And the big thing to pull from this whole thing is that social media is still all about person-to-person connection. Honestly, brand accounts have only ever been a disruption in this communication channel. They weren’t designed for brands to participate until brands became a source of revenue generation. That’s another email for another time. Brands kinda made a mockery of this personal connection focus with overly cynical or exaggerated conversations. This became “brand talk” and still divides social media users to this day. What

Read More →

Struggle With Writing Social Copy? Read This.

Social Media Copywriting Tips Copywriting on social media is an art, and it’s often overlooked because of everything else that goes into managing social channels. It’s critical but tough—best practices for social media copywriting are surprisingly fluid. Here are a few pieces of advice you can apply today to make your social content shine a little brighter. What To Do When You Get a Bad Post Request We’ve all been there before. It’s part of the gig. From ​Jack Appleby and Future Social​, here’s what to do ​when a higher-up gives you an absolutely terrible post request​ and all but begs you to post that sucker. Hint: It’s the path of least resistance. Want 60 Pieces of Content? We’ve got a solution: ​Our Content Engine​. 4 hours of your time becomes 62 pieces of unique and engaging content for your social media channels. Jump into our studio monthly or quarterly,

Read More →

Do Holiday, Birthday, and Anniversary Posts Belong on Corporate Social Accounts?

Do holiday, birthday, and anniversary posts belong on corporate social accounts? Our opinion: It depends on the purpose. A good purpose is if you’re following a thoughtful strategy. Maybe your company and your team has a lot of face time with current/prospective clients or customers. It’s a good idea to get their names and faces out there, so your audience doesn’t feel like they’re meeting a stranger. Maybe you’re in the middle of a hiring push and want to attract the best talent—showing off your team’s personality gives a glimpse into the day-to-day of working with your team. If you’ve got an experienced team and see that as a competitive advantage, anniversary posts are smart. Holidays are trickier—if they connect with your company’s purpose, mission, or values, you should absolutely share them. A “bad” purpose (which honestly isn’t that bad, you could do worse) is if you’re just trying to

Read More →

Need Social Post Ideas? Here Are 3 (and they’re free!)

Don’t Overthink Your Next Post. We’ve Got You Covered 👇 Here are 3 social post ideas to make your next content calendar just a little bit easier. Social Updates and Funky Things We Found This Week We’re Hiring! We’re looking to add a Production Coordinator to our team! This role is perfect for anyone who’s looking to grow and develop in video production. Responsibilities include studio maintenance, production tasks, collaboration with Directors and DPs, prepping gear, organizing our grip truck, serving as 1AC or Grip, and working with our team on recurring content projects. Learn more below! Check Out the New Digs In case you missed it (no hard feelings), we moved into our new studio space earlier this year. It’s been a game-changer for us and Greenville’s film and content community. Inside sits a 33×18 foot LED Wall in a 3,000-square-foot soundstage, an amazing new space for agencies and filmmakers to

Read More →

Data, Analytics, and Insights are Confusing

They’re Related, But They’re Not the Same Like cousins! Siblings are too close. These 3 things all connect, but they aren’t the same, even though they’re often used interchangeably. And honestly, that’s fine! As long as they’re being interpreted and shared differently too, that works. Let’s dive into each really quickly. Data This is just information. For us in social, these are numbers, behaviors, and demographic info that we can gather from platforms. That’s it! Analytics Here’s where the snowball starts adding layers. This is what you get after you look at your data through a more critical eye. It’s the trends and patterns that exist in your data. For anyone working in social, this is where you tend to go first when looking at data. Nothing wrong with that either! Insights If you want to think of this whole thing as a sort of funnel (marketing people love funnels,

Read More →

Feeling Overwhelmed? Here’s What To Do

Social Media Teams Do the MOST Social media pros juggle a lot of responsibility. We’re graphic designers and video experts. Copywriters and data analysts. Customer service reps and business strategists. On top of all of that, there’s a mountain of manual work that has to happen. Phew. Anyway, here’s why social media pros shouldn’t wear all these hats: It’s a lot. A lot to manage, for sure, and a straight shot to complete and total professional burnout. Since most social pros are younger, that’s alarming. Burning out less than 5 years into your career? Been there—not fun. This overflowing plate of tasks also creates a lot of opportunities for mistakes to be made. Social pros are often left out on an island with no one to guide or review things. They get to a point where ideas move from concept to feed in a very short amount of time. Steps

Read More →