Your business does great work. Not enough people know.

Michelle handles planning and correspondence for the CEO and helps steer business management, client retention, and new business. On the operations team, she connects strategic planning, company operations, and day-to-day client service, and she's first in line for any special project. She's a helper at heart who loves a fresh to-do list and a good puzzle. Solving someone else's logistical nightmare makes her whole day. Off the clock, she's chasing her kiddos at the park, catching live music at a brewery, or grabbing a bite at a local spot around town. Ice cream or donuts? Her answer is "yes." She's also run two marathons, and her happy place is by the water, a bold choice for someone allergic to sunscreen.

Lindsay builds the processes, manages the budgets, and leads the operations team. But her real job is carrying the CEO's vision and getting everybody rowing in the same direction. Ask her what she likes about the work and she won't talk about systems. She'll talk about people: listening to them, clearing stuff out of their way, and helping them do their best work. Off the clock, you'll find her in the garden, making up recipes, kayaking, or out hiking with friends and family.

Zachary keeps every project moving, from onboarding all the way through post-production. He keeps the team aligned, the deadlines on track, and the documentation where it belongs. He also runs the daily rhythm of the studio: scheduling, hospitality, and making every client who walks in feel at home. He's a puzzle guy. Give him a pile of moving parts and he'll connect the dots, and getting to do it alongside our clients every day is the best part. Off the clock, he's out with friends for movie night, trivia, or a round of poker. He's also the oldest of eight kids, which probably explains the hospitality.

Maddie meets with clients to guide their content strategy, then writes the scripts and concepts our team films and brings to life. Her favorite part is digging into a client's positioning and becoming part of their team, helping paint the picture of who they are for the people they serve. Sports shaped her. She grew up playing competitive soccer and basketball, and she still loves being outside and active. Catch her at the lake with family and friends, around a mahjong table, crafting, or curled up with a good book.

An Emmy-winning Director with 16 years of experience helping billionaires, entrepreneurs, coaches, and everyday people look and sound their best on camera. Will's day job is CEO of Nine Eight Central. When he's not doing that, he's hanging out with his three daughters, wife, and cat Bojangles.

Zack writes, develops, and directs videos built around what our clients are trying to accomplish. On set, he helps people feel like themselves in front of the camera so they connect with an audience on screen the same way they do in real life. He loves the variety. Every day brings a new challenge or puzzle to solve, and that keeps his creative brain happy. Off the clock, he's with his wife Nicolle, his chihuahua Olly, and his cat Zuko. He also plays disc golf and digs through thrift stores for hidden treasure. And yes, he has logged over 3,000 hours in the latest Super Smash Bros.

AJ edits. A ton. He also reviews the work of every editor on the team and coaches them to sharpen their craft. His favorite stories to tell belong to people who want to change their world for good. When he steps away from the timeline, he's playing games of every kind: video games, board games, and tabletop RPGs. He's also working on reading and cooking more. Bonus fact: he spent nine years in marching band!

Sam handles color grading, monitors podcast sessions, and backs up the production team in the studio and on location. Color is where Sam shines. Grading a client's project is the moment their vision comes to life on screen. Away from work, Sam is usually hiking the Blue Ridge Mountains with a camera in hand or spending time with friends, family, and loved ones. Sam also speaks fluent Chinese.

Matt builds relationships with business owners and leaders who have a story worth telling on video, then finds ways for 9/8 Central to help them teach it and tell it. Good storytelling is rare, especially in business. Helping a company land a story that pushes its mission forward is Matt's favorite kind of high. Outside the office, he's hiking, hunting, fishing, running, snowboarding, or tending his hobby farm. You might have also seen him on TV. He's acted in commercials on and off throughout his adult life.