Focus on Consistency, Not Perfection This is a reminder that not every single post and/or content calendar is going to be the best-performing thing you’ve ever created. Performance variability is about the only constant in social media. It’s like a giant puzzle, except all the pieces change shapes every day, and the picture on the box is really fuzzy. So, when things don’t go well, learn what you can from it and try again. Social Updates You Need To Know About We’re Adding To Our Social Team! We’re hiring (again)! This time, we’re looking for a Social Media Coordinator to help us serve our clients. Content calendar creation, social reporting, community management, and publishing are a few of the tasks on this person’s plate. But, you get to join a pretty sweet crew! Click below to learn more. Will’s On a Mission To Make Video Easy 👇

The Art of Repurposed Content We don’t talk about enough about repurposing high-performing social content. It’s an efficient way to fill out a social calendar and gives us a ton of valuable data.You want to repurpose posts for a few reasons. First, you know it works, right? There’s a message or element in there that your audience likes. And more of that is a good thing! The second, and equally important thing, is that repurposing will save you time. Like, a lot of time. And when you’re in charge of creating a content calendar, take your easy wins.When we say “repurposing” content, we don’t mean straight-up reposting the exact same content over and over again. That gets stale and boring. Audiences typically don’t like stale and boring. While that repost is okay every now and then, think about all of the ways you can rework that original high-performing post. Here’s

This Week on Social Great News: It’s Now Normal To See War Content on Social TikTok Spam We’re Growing (Still/Again) Stop us if you’ve heard this before, but we’re hiring! We’re looking for a Junior Editor to join our Content Team and help us create engaging content for our clients. Bonus points if you have some animation experience, but it’s not a requirement. Sound good to you? Apply below!

This Section Is Brought To You By Influencers #ad Think we’re scraping the bottom of the barrel with this one? Maybe you’re right. We’re doin’ it anyways.The thing with Influencers (social media users unaffiliated with any particular brand or company that promote products/services using their channels), is that they kinda ruined it for themselves. We think the biggest factor in most brand marketing now is authenticity, and macro influencers don’t really have that anymore. That’s not to say that they don’t mean what they promote, that might be true, but it’s hard for consumers to take their word for it when we simply know how much they were paid for a particular promotion. That destroys the effect that this is someone just like you. Which is why micro-influencers are actually good investments for brands. Sure, they’re doing that work full-time, but they aren’t always rubbing their position in your face.

Can Confirm, TikTok is Pushing Its Shop. Yeesh. We can’t scroll past more than a handful of videos before seeing a TikTok shop placement. They’re mostly t-shirts, sweaters, and knickknacks (think online Cracker Barrel gift shop), but we must have seen thousands over the past few weeks. And honestly, the content promoting them is pretty engaging. The purchase experience is also very smooth. The big question is this: if you sell a product, would you sell it on TikTok? And why wouldn’t you? It’s becoming a go-to source for search AND news (spoiler). 2024 Predictions You’ve seen a thousand of these by now. We get it. So have we. They all say the same thing in a different font: AI, AR, video, and shopping. There are no hot takes here—we agree that these will be big (just like last year and the year before). So, let’s have some fun. Check

We’re So Back Where’d we go? Let’s break it down. We onboarded new monthly social media strategy and management clients towards the end of last year. It’s a rush and one of the most fun parts of the job, but it’s a busy time. There’s a lot to establish and learn, but it’s so worth the effort to get clients off to a strong start. We changed our team structure a little bit to better align with current content and social media trends, including hiring a video editor to focus specifically on long- and short-form social media video content. We worked on a new offering to match current content trends. We found that most of our clients need two things: smart, effective content and an efficient way to make that happen. So, we created a new offering for monthly social media content—clients can spend 2-4 hours recording with us and

This week on social 👇 A few awesome updates happened in the social world this week. Check ’em out: Say goodbye: Now, you can update your social icons to include X’s new branding. It’s time to let the bird go…she’s never coming back… We’re hiring! We’re looking to add a Production Coordinator to our team! This role is perfect for anyone who’s looking to grow and develop in video production. Responsibilities include studio maintenance, production tasks, collaboration with Directors and DPs, prepping gear, organizing our grip truck, serving as 1AC or Grip, and working with our team on recurring content projects. Learn more below! Check out the new digs In case you missed it (no hard feelings), we moved into our new studio space earlier this year. It’s been a game-changer for us and Greenville’s film and content community. Inside sits a 33×18 foot LED Wall in a 3,000-square-foot soundstage,

Your Weekly Social Updates Are Here After a wild past 4 weeks, social media evolution has returned to its normal state of “insane but not entirely overwhelming.” Here’s what’s new: We’re Hiring! We’re looking to add a Production Coordinator to our team! This role is perfect for anyone who’s looking to grow and develop in video production. Responsibilities include studio maintenance, production tasks, collaboration with Directors and DPs, prepping gear, organizing our grip truck, serving as 1AC or Grip, and working with our team on recurring content projects. Learn more below! Check Out the New Digs In case you missed it (no hard feelings), we moved into our new studio space earlier this year. It’s been a game-changer for us and Greenville’s film and content community. Inside sits a 33×18 foot LED Wall in a 3,000-square-foot soundstage, an amazing new space for agencies and filmmakers to bring almost any creative

Is It Too Early To Talk About X? So, Twitter is no more. The name, that is. And the blue. And the birdies 🙁 You’re probably wondering the same thing we are: what the heck? And while we may not be able to answer that question, we can answer a few different ones! Questions like: Let’s break it down. What does it mean for my brand?It’s not clear right now, honestly. The first thing that comes to mind is any Twitter iconography you have on your emails, websites, or business cards. At some point, you may want to change these, but we wouldn’t worry about it right now. It’s not even clear what the X brand is going to be—heck, it was launched before any branding was created. And some moves have been flaky, objectively. So don’t rush into any changes yet. How should we adjust our strategy?Twitter’s core product

Is it too early to talk about X? So, Twitter is no more. The name, that is. And the blue. And the birdies 🙁 You’re probably wondering the same thing we are: what the heck? And while we may not be able to answer that question, we can answer a few different ones! Questions like: Let’s break it down. What does it mean for my brand?It’s not clear right now, honestly. The first thing that comes to mind is any Twitter iconography you have on your emails, websites, or business cards. At some point, you may want to change these, but we wouldn’t worry about it right now. It’s not even clear what the X brand is going to be—heck, it was launched before any branding was created. And some moves have been flaky, objectively. So don’t rush into any changes yet. How should we adjust our strategy?Twitter’s core product