This Tuesday email is brought to you by Labor Day! Thanks, Mr. Day. The Delicate Balance of Ego and Social Media Wait, what? Admittedly, this is a silly topic. But here’s the hot take: egos ruin good social media. It probably ruins all creative. It’s just in the nature of the work: you have to be humble enough to hear and apply feedback. The content is literally only as good as it’s perceived to be by your audience, so if you’re stuck thinking, “They just don’t get it,” you’re probably the one that’s lost. It absolutely stinks when your homerun idea turns out to be a dribbler to the mound, but that’s the job. Brush it off and try again. Whatever You Do, Don’t Do This We can’t believe we let this slip by last week! So, ICYMI, this is a post from the NBA’s official Facebook account. There are a

Don’t Create Content For the Algo You should be creating content for your audience, not the algorithm. It’s one of the biggest whoopsies we see social media pros make. And honestly, we’ve been guilty of it plenty of times too. It feels like a lot of “news” in the social world revolves solely around platform changes and updates. You’re thinking, “Isn’t that literally what this newsletter does? Bunch of hypocrites.” And that’s fair. Have your fun. The thinking is this: you should know what’s happening on the platforms. But in a vacuum, these updates don’t matter. If you spend all your time trying to “hack the algorithm,” you’ll just end up with followers who only care about your trending content. Try selling them your service and let us know how that goes. Or they’ll feel tricked into following you, which is so much worse! Create your content for your audience

YouTube Shorts Needs To Be a Part of Your Social Strategy Yes, we know: we’ve said this before. Like, 3 times. But that’s because it’s important, y’all. YouTube is the world’s second-largest search engine, and it’s kind of an untapped platform for a lot of people. It’s up there with TikTok for the best place to achieve high organic reach! You hear YouTube, and you probably think of long-form content right away. Which is cool—that still performs well here by itself. But the secret to high-performing YouTube is your first impression. We’re talking thumbnails, titles, and descriptions. YouTube is where SEO and keyword wizards shine. Although social media feels like a crowded space right now, we promise you not many people are placing importance on great content AND great copy. There’s no better place to combine these skills than YouTube Shorts. If you’re creating content for TikTok or IG Reels,

Here’s Why Social Media is a Long Game Your organic social media presence is a needle-mover, but you’re not going to see massive gains immediately. The goal is simple: create and cultivate a community. That’s it. If you’re all sales all the time, you miss out on connection—that’s what we believe is still at the heart of social. But it’s so often overlooked, and we’re guilty of that too! When you develop a connection deeper than something transactional, your sales funnel becomes smaller. Your audience’s steps are more intentional. You don’t really have to sell them anymore, you just need them to trust you to make their lives better. Sure, it’s a flowery sentiment, but ask yourself who the best-performing brands are on social right now. Now, ask yourself why. The answer isn’t complicated: they’ve made their audience feel like they’re “in” on something. They don’t see the brand as

Focus on Consistency, Not Perfection This is a reminder that not every single post and/or content calendar is going to be the best-performing thing you’ve ever created. Performance variability is about the only constant in social media. It’s like a giant puzzle, except all the pieces change shapes every day, and the picture on the box is really fuzzy. So, when things don’t go well, learn what you can from it and try again. Social Updates You Need To Know About We’re Adding To Our Social Team! We’re hiring (again)! This time, we’re looking for a Social Media Coordinator to help us serve our clients. Content calendar creation, social reporting, community management, and publishing are a few of the tasks on this person’s plate. But, you get to join a pretty sweet crew! Click below to learn more. Will’s On a Mission To Make Video Easy 👇

The Art of Repurposed Content We don’t talk about enough about repurposing high-performing social content. It’s an efficient way to fill out a social calendar and gives us a ton of valuable data.You want to repurpose posts for a few reasons. First, you know it works, right? There’s a message or element in there that your audience likes. And more of that is a good thing! The second, and equally important thing, is that repurposing will save you time. Like, a lot of time. And when you’re in charge of creating a content calendar, take your easy wins.When we say “repurposing” content, we don’t mean straight-up reposting the exact same content over and over again. That gets stale and boring. Audiences typically don’t like stale and boring. While that repost is okay every now and then, think about all of the ways you can rework that original high-performing post. Here’s

This Week on Social Great News: It’s Now Normal To See War Content on Social TikTok Spam We’re Growing (Still/Again) Stop us if you’ve heard this before, but we’re hiring! We’re looking for a Junior Editor to join our Content Team and help us create engaging content for our clients. Bonus points if you have some animation experience, but it’s not a requirement. Sound good to you? Apply below!

This Section Is Brought To You By Influencers #ad Think we’re scraping the bottom of the barrel with this one? Maybe you’re right. We’re doin’ it anyways.The thing with Influencers (social media users unaffiliated with any particular brand or company that promote products/services using their channels), is that they kinda ruined it for themselves. We think the biggest factor in most brand marketing now is authenticity, and macro influencers don’t really have that anymore. That’s not to say that they don’t mean what they promote, that might be true, but it’s hard for consumers to take their word for it when we simply know how much they were paid for a particular promotion. That destroys the effect that this is someone just like you. Which is why micro-influencers are actually good investments for brands. Sure, they’re doing that work full-time, but they aren’t always rubbing their position in your face.

Can Confirm, TikTok is Pushing Its Shop. Yeesh. We can’t scroll past more than a handful of videos before seeing a TikTok shop placement. They’re mostly t-shirts, sweaters, and knickknacks (think online Cracker Barrel gift shop), but we must have seen thousands over the past few weeks. And honestly, the content promoting them is pretty engaging. The purchase experience is also very smooth. The big question is this: if you sell a product, would you sell it on TikTok? And why wouldn’t you? It’s becoming a go-to source for search AND news (spoiler). 2024 Predictions You’ve seen a thousand of these by now. We get it. So have we. They all say the same thing in a different font: AI, AR, video, and shopping. There are no hot takes here—we agree that these will be big (just like last year and the year before). So, let’s have some fun. Check

We’re So Back Where’d we go? Let’s break it down. We onboarded new monthly social media strategy and management clients towards the end of last year. It’s a rush and one of the most fun parts of the job, but it’s a busy time. There’s a lot to establish and learn, but it’s so worth the effort to get clients off to a strong start. We changed our team structure a little bit to better align with current content and social media trends, including hiring a video editor to focus specifically on long- and short-form social media video content. We worked on a new offering to match current content trends. We found that most of our clients need two things: smart, effective content and an efficient way to make that happen. So, we created a new offering for monthly social media content—clients can spend 2-4 hours recording with us and