Feeling Overwhelmed? Here’s What To Do

Social Media Teams Do the MOST

Social media pros juggle a lot of responsibility. We’re graphic designers and video experts. Copywriters and data analysts. Customer service reps and business strategists. On top of all of that, there’s a mountain of manual work that has to happen. Phew.

Anyway, here’s why social media pros shouldn’t wear all these hats: It’s a lot. A lot to manage, for sure, and a straight shot to complete and total professional burnout. Since most social pros are younger, that’s alarming. Burning out less than 5 years into your career? Been there—not fun.

This overflowing plate of tasks also creates a lot of opportunities for mistakes to be made. Social pros are often left out on an island with no one to guide or review things. They get to a point where ideas move from concept to feed in a very short amount of time. Steps are skipped. Corners are cut. The quality suffers and the “See, told you social media doesn’t work” folks have a heyday.

So, that stinks. Here’s what to do about it.

If you are a social pro: Don’t try to do all of these things. So serious. You can’t do it! Only a unicorn can do it, and nobody can do it long-term. Instead, pick a lane. It’s kinda cheating, but make strategy the center of your focus—this means you need to really focus on knowing your audience and understand the platforms well too. Then, choose a creative lane to excel in. Graphics, writing, video creation—one of these. Bend your social media plan to fit your strengths and don’t spend so much time and energy on the things that won’t work for you. If you have to budget, outsource. If you don’t have the budget, advocate for yourself.

If you employ a social pro: Support and listen to them. It’s a lot—that’s the reason you aren’t doing the work yourself, right? And these hybrid roles like Administrative Assistant/Social Media Manager are a total bummer. You’re not going to find a unicorn—and if you did, would they want to do all this work for $15/hour? Social media is a genuine marketing channel. It deserves the same investment as the other pieces of your business that bring in new revenue.

This Week’s Social Updates and Oddities

We’re Hiring!

We’re looking to add a Production Coordinator to our team! This role is perfect for anyone who’s looking to grow and develop in video production. Responsibilities include studio maintenance, production tasks, collaboration with Directors and DPs, prepping gear, organizing our grip truck, serving as 1AC or Grip, and working with our team on recurring content projects. Learn more below!

Check Out the New Digs

In case you missed it (no hard feelings), we moved into our new studio space earlier this year. It’s been a game-changer for us and Greenville’s film and content community. Inside sits a 33×18 foot LED Wall in a 3,000-square-foot soundstage, an amazing new space for agencies and filmmakers to bring almost any creative vision to life through virtual production. It’s also got three 500-square-foot content recording spaces, which are great for talking heads, social content, podcasts, online courses, photoshoots, and more.

Get Better at Social

We know how hard it can be to run an effective social media presence with a smaller team. Heck, we’ve had to figure this out ourselves. Once we started growing, we realized that we really wished we had someone to help us out along the way. Better yet, it would’ve been great to grow alongside someone going through the same struggles. We created a group to do just that through monthly educational sessions. Check it out below.

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