They’re Related, But They’re Not the Same Like cousins! Siblings are too close. These 3 things all connect, but they aren’t the same, even though they’re often used interchangeably. And honestly, that’s fine! As long as they’re being interpreted and shared differently too, that works. Let’s dive into each really quickly. Data This is just information. For us in social, these are numbers, behaviors, and demographic info that we can gather from platforms. That’s it! Analytics Here’s where the snowball starts adding layers. This is what you get after you look at your data through a more critical eye. It’s the trends and patterns that exist in your data. For anyone working in social, this is where you tend to go first when looking at data. Nothing wrong with that either! Insights If you want to think of this whole thing as a sort of funnel (marketing people love funnels,