
Instagram Released a Comprehensive Algo Guide
Instagram Spilled Its Secrets IG’s recent revival has been so inspiring. They’re very much on the up-and-up, AND they just released an extremely helpful guide to better understand their algorithm. Here are the highlights: A big thing for social media teams to understand: each part uses its own algorithm to populate content. Feed rankings are determined by activity, post info, engagement history Stories rankings are determined by viewing history, engagement history, and presumed closeness (ie friends or family) Explore rankings are determined by post info and existing engagement, user activity tendencies, engagement history, and account info Reels rankings are determined by user activity, engagement history, existing engagement, and account info This is a really great breakdown that simplifies the release even further Given how helpful releases like this are, it’s amazing to us that more platforms don’t do this regularly, like Google. It helps us create strategic content and helps