How a Weird Blue Couch Became a Social Media Sensation

A Weird Blue Couch Stole the Social Media Show This Week.

Here’s an academic recollection of how it went down:

• So, this girl finds a couch left outside, right? Cleans it up, chucks it in her apartment. Objectively gross move. She gets rightfully questioned about this.

• Then, it spread to all corners of the internet. We saw it first on Twitter after it had been meme-ified.

• And again.

• Aaaand one more for good measure.

• For a few hours, it was the only thing anyone was allowed to Tweet about.

What do you think: gross or opportunistic?

AI. It’s Still Evolving.

Adobe released FireFly, an AI machine used to enhance creative in Photoshop. Its Generative Fill is NUTS and by far the most impressive AI application we’ve seen so far.

• Okay, maaaaaaybe not.

• Nevermind, it actually is sweet.

Meta: Things Are Going…Really Well?

Zuck is having himself quite a year, it would seem. Despite all the layoffs and general distrust of his platform(s), Meta is starting to see some light at the end of the tunnel.

• Meta is working on a Twitter alternative that’s picking up steam. Especially after the, um, weird thing that happened last week.

• Meta sold Giphy for a huge loss. Woof.

  • But, we think they’ll be okay with that because they’re kinda crushing it right now? From a financial standpoint, at least. And Facebook recently hit 2 billion users—a quarter of the world’s population is on the platform!

• Sure, Facebook skews older, but maybe more brands should lean into that? Here’s how Wendy’s does it. Granted, they have a longer leash than most in terms of voice. But still.

What We Found on Social This Week (not including couches)

• Warning: this is a social media manager horror story. We felt this in our souls.

• Is this a joke? They for sure got cooked during the next thunderstorm, right?

• We can only hope to be as good at our jobs as the Repo Reaper is at his.

• This is for sure ecological warfare…can’t stop watching.