What To Do When Your Social Media Idea Well Runs Dry
Hey, It Happens Coming up with fresh content ideas day after day is tough. We know it. And this lack of inspiration usually strikes at the worst time, right? You need to hit a deadline or blow something out of the water, so you go to fire up the ol’ idea factory, and it just […]
Finally, a Somewhat Chill Week in the Social Media World
Hope We Don’t Jinx It Last week was stressful, y’all. Thankfully, this week was a little more relaxed in terms of updates in the social media world. Deep breaths—we’ve got this. Probably. Here’s What’s New in Social So, no new platforms launched last week, which is cool! There were still some pretty important updates that […]
So, Some Stuff Happened in the Social Media World Last Week
Twitter, Meta, and the Battle To Come Take a few seconds to relieve the tension in your shoulders, social media marketing folks. They’re probably up to your earlobes right now, just like ours. Some big moves were made last week, and we’re going to break them down, starting with our obvious headliners. (We’re working chronologically, […]
How to Become More Discoverable on Social Media
Here’s How to Reach More People Organically on Social Social media platforms are kind of awesome again, thanks to TikTok. Basically, every social media platform is now prioritizing new, recommended content for its users, which is a big opportunity for you to bolster your organic social presence and reach new people. Only, it’s never that […]
Take a Peek At Our Social Team’s Tools
Social Media Teams Are Only As Good As Their Tools. Aside from all the cameras and other gear our team has, here are the tools we use often to create social content for our clients: Sprout Social: Content management for all of our clients’ profiles. It saves us a ton of time posting content and […]
How To Improve Your Facebook Ads
Facebook Ads Can Be Tricky. This Should Help. Facebook (sorry, ahem, “Meta”) ads can be really tricky to manage, and it’s easy to get lost inside your own account suddenly. They’re aware of this, so they released something called “Performance 5,” a series of data-driven insights to help you better manage your ads. Check it […]
Instagram Released a Comprehensive Algo Guide
Instagram Spilled Its Secrets IG’s recent revival has been so inspiring. They’re very much on the up-and-up, AND they just released an extremely helpful guide to better understand their algorithm. Here are the highlights: A big thing for social media teams to understand: each part uses its own algorithm to populate content. Feed rankings are […]
How a Weird Blue Couch Became a Social Media Sensation
A Weird Blue Couch Stole the Social Media Show This Week. Here’s an academic recollection of how it went down: So, this girl finds a couch left outside, right? Cleans it up, chucks it in her apartment. Objectively gross move. She gets rightfully questioned about this. Then, it spread to all corners of the internet. […]
How To Write Your Next Social Media Plan
How To Write a Lean Social Media Plan Creating a social media plan used to entail a 20+ page document delivery AND an accompanying slideshow that took approximately 90 minutes to present. That is CRAZY to think about now because that process kinda stunk. It was a 12-hour process at least and typically involved a […]
YouTube Launched a Podcast Platform! It Stinks!
YouTube Had a Good Thing Going—Why Did They Mess With It? Some of the world’s biggest podcast channels moved over to YouTube to kickstart the platform’s podcasting efforts. Their numbers absolutely stink—we’re talking like 45 views per episode. A few takeaways here: This should make you feel a little better about your own numbers if […]