Instagram Released a Comprehensive Algo Guide

Instagram Spilled Its Secrets

IG’s recent revival has been so inspiring. They’re very much on the up-and-up, AND they just released an extremely helpful guide to better understand their algorithm.

Here are the highlights:

• A big thing for social media teams to understand: each part uses its own algorithm to populate content.

• Feed rankings are determined by activity, post info, engagement history

• Stories rankings are determined by viewing history, engagement history, and presumed closeness (ie friends or family)

• Explore rankings are determined by post info and existing engagement, user activity tendencies, engagement history, and account info

• Reels rankings are determined by user activity, engagement history, existing engagement, and account info

• This is a really great breakdown that simplifies the release even further

Given how helpful releases like this are, it’s amazing to us that more platforms don’t do this regularly, like Google. It helps us create strategic content and helps users understand how to curate their experience. A real win-win.

Tom Wambsgans, CEO.

After its final season ended this past weekend, we’ve been obsessed with this Twitter account that exclusively posts Succession gifs. There’s one for basically any occasion.

This Week’s AI Roundup

AI made more strides this week and ventured into both pointless and creepy territory. Which is cool!

• People have been pushing AI to “complete” famous works of art and album titles. Here’s a Twitter thread where this was applied to classic paintings.

• We’re not even sure how to put words to this one. If we had to try, I guess we’d say people are doing creepy things, like creating conversations between thought leaders that could never happen. We can’t be the only people who think this one is a little weird…right?

Some Cool Things We Found on Social

• A very important Twitter update

• Running social media for a SaaS? Here’s an almost helpful guide from LinkedIn!

• We’ve talked about how trends can ruin your brand’s online presence. This is another insightful piece on how brands have collectively redefined and stifled the dazzle of trending content and ideas.

• A horrible, terrible, very sad YouTube update: they’re retiring their Stories feature. If you’re thinking something like, “Stories? On YouTube?” Yeah. Same.

• This makes posting to our personal LinkedIn accounts even more of a mental hurdle.

• So, we’ve ended up on stone masonry TikTok. It’s incredible. Don’t believe us? Check it out.

• Nothing like a (genuinely) heartwarming brand TikTok post to turn your day around. Bravo to all involved.

• We’re fans of this engagement-focused TikTok post from TopGolf too. Did we recognize the Greenville location? Nope. But we kept scrolling anyway to see if it was there. Excellent execution and very low-hanging piece of social media fruit.

• Buc-ee’s fans: stand up.