Where you find out who remodels the remodelers.
The Project
Palmetto Bath, a premiere bathroom remodeling company in South Carolina, had been advertising on TV for years–but they felt like their creative wasn’t quite up to snuff and it was hurting their results. They saw a few commercials on TV that they loved, and they called the network to find out who produced them. It just so happened to be us.
The Challenge
Have you been in a bathroom before? Yeah, they’re usually really small. In other words…not ideal for filming in one. Their work is beautiful, but showing it off presents a few logistical challenges.
The Insight
Using our LED wall solved a great problem: we could put the Palmetto Bath crew anywhere. We staged their trucks on a neighborhood street. We put their crews in a new bathroom without ever having to change locations. We filmed outside on a rainy day but still had sun.
The Outcome
In one of our last strategy meetings, the Palmetto Bath crew told us that investing in refreshed commercials was one of the best decisions they’d ever made: their revenue increased 30% year over year, and they’re breaking records with SEO. They had to hire more crew and additional salespeople to handle the volume of work. Now that is success!
The Finished Spots
We know what you’re thinking…
“Hey! I wanna make my commercials better, too!”