How we helped pull off a Christmas miracle.
The Project
Upper West Creative had a request from the Greenville tourism bureau: create a beautiful commercial that would be ready to air in major markets ahead of the holiday season. We needed to show off all the charm and hospitality the city has to offer—and if you’ve been here, you know that’s a lot. In this case, eleven locations total!
The Challenge
This project came across our desks the week before Thanksgiving. That’s code for “not much time to produce a holiday commercial before the holidays.” In order to pull it off, we needed to mobilize—and fast.
The Outcome
The goal was to create a spot that made the viewer feel as if they were already walking the streets of Greenville. It took 30 cast members, 11 crew members, a handful of specialty lenses, 2 days to create, and 4 days in post-production…but even with the time constraints, we hit the deadline. It was out the door and on TVs just in time for holiday promos.
The Finished Spot
Behind the Scenes
We know what you’re thinking…
“Hey! I wanna make a commercial like this!”