How we transported a restaurant to a whole ‘nother world.
The Project
Upper West Creative, the creative agency behind O’Charley’s restaurant, came to us because he wanted a truly unique approach for a commercial featuring the new Hook, Line, and Southern Seafood menu. Immediately, our team knew how to take it to the next level: by transporting the diners to a new world through a glance at the menu.
The Challenge
We knew this would be a job for green screen (those were the pre-LED wall days!), but in order to convincingly turn dinnertime at a Greenville restaurant into an afternoon eating by the seaside, we had to do a night shoot. This helped us get the lighting juuuust right.
The Outcome
It took 27 members of the cast and crew to pull it off, but we’ve got to say: this is one of our favorite commercials to date. The results speak for themselves—keep scrolling to check it out.
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The Finished Spot
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Behind the Scenes
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We know what you’re thinking…
“Hey! I wanna make a commercial like this!”