Is it too early to talk about X?
So, Twitter is no more. The name, that is. And the blue. And the birdies 🙁
You’re probably wondering the same thing we are: what the heck?
And while we may not be able to answer that question, we can answer a few different ones! Questions like:
- What does this mean for my brand?
- How should we adjust our strategy?
- Should we jump ship now?
Let’s break it down.
What does it mean for my brand?
It’s not clear right now, honestly. The first thing that comes to mind is any Twitter iconography you have on your emails, websites, or business cards. At some point, you may want to change these, but we wouldn’t worry about it right now. It’s not even clear what the X brand is going to be—heck, it was launched before any branding was created. And some moves have been flaky, objectively. So don’t rush into any changes yet.
How should we adjust our strategy?
Twitter’s core product is still there, it’s just wearing a fresh new fit. So your strategy should stay exactly the same. None of the features or UX changed with this update, so there’s no good result to wipe your approach and start from scratch.
Should we jump ship now?
If you’re already on Twitter and seeing results, don’t bail because the name is different (and feels really…not PG). If you aren’t on Twitter and that’s working great for you, don’t feel like you have to jump over. Just keep an eye on it either way. Do people begin to use it differently? Do new audiences appear that are relevant to your brand?
Why can’t WE light $44 billion on fire?
¯\_(ツ)_/¯
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